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PROJECT:
Esh Group Brand Guidelines
CREATIVE FIELD:
Branding
Editorial Design
CLIENT:
Esh Group
BRIEF
The company needs to develop brand guidelines that ensure the logo is applied consistently and that fonts, colours and tone of voice are consistent across all marketing and communications materials. The Institute would like advice on what should be included in the guidelines, but at a minimum they should include the following:
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An overview of the brand’s history, vision, personality and key values.
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Brand mission statement which reflects the Institute’s broader Vision,
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Purpose and Principles.
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Guidance on logo usage – where and how to use the logo including
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minimum sizes, spacing and what not to do with it.
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Colour palette – showing the primary and secondary colour palettes with colour breakdowns for print, screen and web.
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Type style – showing the specific font that should be used and details of the font family and default fonts for web use.
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Image style/photography – examples of image style and photographs that work with the brand.
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Examples of how the logo and font are used for standard literature including business cards, letterhead design and MS power point presentations
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Examples of how the logo & branding will be implemented onto PPE, vehicles and site signage







